Illusione is the cigar brand that sparked a movement. Dion Giolito’s exceptional talent for blending complex cigars with balanced strength propelled Illusione cigars into humidors across the U.S., inspiring countless small-batch boutique brands. Today, Dion continues to set the standard with some of the world’s most dynamic and intricate cigar blends.

Illusione cigars, created by Dion Giolito, redefined the modern cigar culture. His approach was to "do the opposite of everyone else in the industry." This innovative mindset was reflected in details like placing the size descriptor prominently on the band, where the brand name typically appears. Additionally, Illusione introduced the concept of a cigar that is "full in flavor" yet medium in strength, a rarity when the brand entered the market. Since 2005, Illusione has received every award and accolade in the industry, solidifying its position as a leader in the "new generation" of artfully handmade cigars.