Tobacco farmer and cigar maker Guillermo Rico believes in building his business slowly and steadily through careful market exposure. His hallmark is attention to detail and strict quality control in the traditional tabaquero fashion. Given his background, this dedication is unsurprising. The Rico family’s history in tobacco dates back to 1920 when Guillermo’s grandfather began growing dark tobacco. His father continued the tradition in 1946, with young Guillermo often following him in the fields and his mother rolling cigars at home. Today, this legacy lives on in Gran Habano, where a strong sense of family tradition is embedded in every cigar. Established in 1998, the Gran Habano factory in Danlí, Honduras, became the birthplace of their premium cigars. Each cigar reflects the quintessential Gran Habano look and quality. Guillermo’s commitment to tradition and meticulous craftsmanship has earned Gran Habano a respected place in the industry. This family legacy continues to thrive, producing cigars appreciated by enthusiasts worldwide.